The “Clipping” Business Model for Online Content Creation
Main Themes and Key Ideas:
1. What is “Clipping”?
Clipping is a business model that leverages the algorithm’s favourability towards short-form, viral content on platforms like TikTok, Instagram, and YouTube Shorts. Clippers get paid for views they generate by repurposing existing content from famous creators or brands, without needing to create their own original material or join traditional partner programmes.
- “The name of this business model is clipping and clippers can actually make money online without ever having to create any of their own content themselves.”
- “You can actually get paid per views that you get without ever having to join any partner program on any platform for example you could get paid 30 cents per 1,000 views or $300 per 1 million views that you get on short prompt content which is easy to go viral especially if you’re using famous people’s clips.”
2. Key Advantages and Opportunities:
- No Original Content Creation Required: Clippers repurpose existing viral content, eliminating the need for personal filming, voiceovers, or scriptwriting. “You’re not just going to be creating videos from scratch you’re not going to be creating videos yourself you’re not going to use your own voice all you’re going to do is take already existing viral content make changes to it and repost it.”
- Permission from Creators: Clippers typically have permission from the original creators to use their content, avoiding copyright issues.
- Monetisation Beyond Views: In addition to per-view payments, clippers can integrate affiliate marketing by selling products in video descriptions, building a “theme page” or brand for future traffic generation, and acquiring the “invaluable skill” of generating views.
- Low Barrier to Entry: The model requires “no upfront investment” and no spending on ads. “You’ll have no upfront investment you don’t need to spend money on ads on or create your own content and you can simply tap into affiliate products to be able to make even more money by doing so.”
- Growing and Underexplored: The speaker highlights clipping as a “secret business model that is quietly surfacing and none of your favorite influencers are talking about it because it works.” They believe “now is the time for you to be able to start doing this is because it’s a new business model and very few people are actually talking about it.”
- Leveraging Existing Viral Content: The strategy capitalises on content from creators who already achieve millions of views, increasing the likelihood of individual clips also going viral. “If you use content from creators that already go viral Mr beast posts a video online and he gets 50 million views in one day like if you use these types of content you can easily get 1 million views a day at least.”
3. How to Get Started with Clipping:
- Join Clipping Programmes: Several platforms facilitate clipping, including Wop Clips, Clipping Collective, clipping.io, useclipip.com, Capital Club (Luke Belmar), Neon’s Twitch clipping program, and Creative Juice (juice funds).
- Utilise Provided Training: Many programmes, like Wop Clips, offer free courses on how to clip their content effectively and go viral. “You can simply go to any of those clipping programs and you can join their platforms for example WOP clips and you can take their course on how to clip their own content take their already pre-existing videos clip them change them edit them and when you get views you get paid.”
- Content Editing (CapCut Recommended):Strong hook in the first 3 seconds.
- Retention-based editing (fast cuts, music, effects).
- Clear Call to Action (CTA) at the end, directing viewers to a platform, community, or course.
- Use captions for engagement and encourage comments.
- New “Theme Page” Accounts: It is crucial to create a new, dedicated social media account (e.g., on TikTok, Instagram, YouTube) for clipping rather than using a personal one. This theme page should consistently post content within a specific niche. “Start a brand new fresh account for example don’t use your personal account to be able to post these videos create a new theme page.”
- Leverage AI Tools: AI chatbots like ChatGPT can assist with creating bios, usernames, and SEO-optimised titles for videos.
- Consistency is Key: Regular posting significantly increases the chances of success. “For you to be able to have the best chances of becoming a successful clipper you also need to be able to be consistent if you’re just posting one video per week the chances of you being uh successful with this business model is very low.”
4. Earning Potential:
- The speaker cites a potential earning of $583 per day with a rate of $0.30 per 1,000 views, requiring 1.9 million views daily.
- The speaker’s personal brand generated over $500,000 from 2024 to 2025 using short-form content, and their long-form channel generated over $340,000 lifetime. Instagram growth of 200,000 followers in under a month is also cited as evidence of short-form content’s power.
5. Affiliate Marketing Integration:
- Beyond per-view payments, clippers are encouraged to integrate affiliate marketing by promoting products or communities (e.g., Wealth Academy Pro, YouTuber Pro, Wop Clips).
- The speaker emphasises the importance of coupling affiliate marketing with “viral emotional branded content” to drive sales through video descriptions.
6. Future Content & Resources:
- The speaker plans to create a step-by-step video on becoming a clipper if there is sufficient demand.
- A text guide in the video description will provide links to all resources, case studies, and platforms mentioned.
7. Product Placement (Plaude Note):
The latter part of the source includes a sponsored segment for “Plaude Note,” an AI-powered note-taker. While not directly related to the clipping business model, it highlights the speaker’s engagement with productivity tools and AI. Key features of Plaude Note include:
- Automatic transcription of conversations into text.
- Creation of summaries, mind maps, and to-do lists.
- 30 hours of continuous recording.
- Compatibility across major platforms (WhatsApp, Google Meet, Zoom).
- Transcription in over 112 languages.
- Magnetic design for phone/laptop attachment.
- Free app with 300 free AI transcription minutes monthly, with upgrade options.
- Speaker labels, instant audio editing, and seamless export.